Restaurant Marketing · Metro Vancouver & British Columbia

Restaurant marketing that fills every service.

Great food gets people talking. It doesn't automatically get them through the door. We build the local SEO, content, social and paid systems that turn nearby searches into reservations — for independent restaurants, multi-location groups and everything in between across Vancouver, Surrey, Burnaby, Richmond and the wider Fraser Valley.

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Industry Overview

Restaurants compete on visibility, not just flavour.

British Columbia has one of the highest restaurant-per-capita rates in Canada, and Metro Vancouver's dining scene is only getting more crowded. Diners now discover restaurants almost entirely through screens — Google Maps when they're hungry and nearby, Instagram and TikTok when they're planning ahead, and increasingly AI assistants like ChatGPT when they ask for a recommendation outright. A restaurant with excellent food but a thin, inconsistent digital presence loses covers to a mediocre restaurant with a strong one. Marketing is no longer a nice-to-have line item; it is the mechanism that decides which restaurants get discovered and which stay empty on a Tuesday night.

The Challenges

What's actually costing restaurants covers.

Inconsistent or incomplete Google Business Profiles — wrong hours, no photos, unanswered questions and reviews — that quietly tank local rankings.
A website built years ago that doesn't show the menu, doesn't load fast on mobile, and makes reserving a table harder than it should be.
Social content posted inconsistently, with no strategy tying it to slow nights, new menu items or seasonal traffic.
Ad spend on boosted posts with no targeting discipline and no way to know if it produced a single reservation.
Reviews going unanswered — both the five-star ones that deserve a thank-you and the two-star ones that need a professional response before they shape opinion.
Zero visibility in AI search: when a customer asks ChatGPT or Gemini "best brunch spot in Kitsilano," restaurants with thin, unstructured web content simply aren't in the answer.

The Opportunity

Where the real growth is hiding.

Most restaurant marketing budgets are spent on the wrong things — boosting random posts instead of fixing the fundamentals that actually drive foot traffic. The highest-leverage opportunities are consistently: owning the local map pack for your neighbourhood and cuisine, building a content library of real food and space photography instead of phone snapshots, turning satisfied guests into a steady stream of five-star reviews, and structuring your online presence so AI platforms can confidently recommend you. None of this requires a huge budget — it requires the right sequence, done properly.

Our Approach

A restaurant growth system, not a menu of tactics.

Every restaurant engagement covers the same six disciplines, weighted to where your business needs it most.

SEO Strategy

Technical and on-page SEO for your menu, location pages and cuisine keywords, so you rank for the searches that actually convert to reservations.

Local SEO & Google Business Profile

A fully optimized, actively managed Google Business Profile — photos, posts, Q&A and review responses — built to win the map pack for your area.

Social Media Strategy

A content calendar built around your kitchen's real rhythm — new dishes, events, behind-the-scenes — shot and edited in-house.

Paid Advertising Strategy

Google and Meta campaigns targeted by radius, daypart and audience — built to fill slow shifts, not just generate impressions.

Website Strategy

A fast, mobile-first site with a real digital menu, prominent reservation and order links, and structured data search engines can read.

AI Search Visibility

Structured, entity-rich content and schema markup so ChatGPT, Gemini and Perplexity can confidently recommend your restaurant by name.

Illustrative Example

What this looks like in practice.

The scenario below is an illustrative example of how this approach typically plays out — not a specific client's confidential results. Ask us for real, current case studies on your strategy call.

Illustrative Example · Independent Restaurant, Metro Vancouver

From inconsistent walk-ins to a predictable weekly reservation base

The Challenge

A 60-seat neighbourhood restaurant with loyal regulars but almost no new-customer discovery — outdated Google listing, no review strategy, sporadic social posting.

Our Strategy

Rebuild the Google Business Profile, launch a structured review-generation flow, and start a twice-weekly content cadence built around the kitchen's actual pace.

What We Did

Full Google Business Profile overhaul with new photography, a review-request system at checkout, weekly Reels, and a small radius-targeted ad budget for weeknights.

Illustrative Result

Meaningful growth in new-customer reservations and map pack visibility within the first quarter, with weeknight covers the primary beneficiary.

Questions

Restaurant marketing questions.

Most independent restaurants we work with invest 3-6% of revenue in marketing once foundations like Google Business Profile and the website are in order — split between local SEO, content and a modest paid ad budget for slow periods.

Google Business Profile and local SEO fixes often move the needle within 30-60 days. Competitive organic rankings for terms like "best [cuisine] restaurant [city]" typically build over 3-6 months.

Yes — we work with restaurants across Metro Vancouver and the Fraser Valley, including Surrey, Burnaby, Richmond, Langley, Abbotsford and Chilliwack.

Yes — multi-location restaurant groups need a Google Business Profile and local SEO strategy for every address, plus a website structure that doesn't cannibalize rankings between locations. We build that structure from day one.

Yes — we make sure your business information, photos and hours are consistent across Google, Instagram and major delivery platforms, since inconsistent listings hurt local SEO.

Fine Dining Marketing Fast Casual Marketing Pizza Restaurant Marketing Indian Restaurant Marketing Asian Restaurant Marketing Food Truck Marketing Ghost Kitchen Marketing Google Business Profile Food Photography & Video Social Media Marketing

Ready to fill more seats?

Book a free strategy call or request a free marketing audit — we'll show you exactly where the covers are being left on the table.

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